Home builders who have embraced social media strategies for marketing their business, have seen extraordinary results. According to the second edition of Social Media for Home Builders 2.0: It’s Easier Than You Think, builders have seen results ranging from a 25-300 percent increase in website traffic, to increased customer referrals through using social media. This popular resource recently released by BuilderBooks, the publishing arm of the National Association of Home Builders (NAHB) teaches builders and residential construction professionals how to use social media tools such as blogs, Facebook, Twitter, LinkedIn, and YouTube, to increase their visibility and improve their sales results.






