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Home Builder News

Owning a Home Essential to the American Dream, Survey Shows

Posted on June 27, 2011 by John

Despite the ups and downs of the housing market, home owners and non-owners alike consider owning a home essential to the American Dream.

That’s the key finding of a recent survey of people likely to vote in 2012 that was conducted on behalf of the National Association of Home Builders (NAHB) by Public Opinion Strategies of Alexandria, Va., and Lake Research Partners of Washington, D.C.

“The survey results show that Americans see beyond the immediate housing market to the enduring value of homeownership,” said NAHB Chairman Bob Nielsen, a home builder from Reno, Nev. “An overwhelming 75 percent of the people who were polled said that owning a home is worth the risk of the fluctuations in the market, and 95 percent of the home owners said they are happy with their decision to own a home,” Nielsen said.

Read the entire article.

Posted in New Home Studies

Learn to Sell More Homes with Social Media in Book from NAHB

Posted on June 25, 2011 by John

Home builders who have embraced social media strategies for marketing their business, have seen extraordinary results. According to the second edition of Social Media for Home Builders 2.0: It’s Easier Than You Think, builders have seen results ranging from a 25-300 percent increase in website traffic, to increased customer referrals through using social media. This popular resource recently released by BuilderBooks, the publishing arm of the National Association of Home Builders (NAHB) teaches builders and residential construction professionals how to use social media tools such as blogs, Facebook, Twitter, LinkedIn, and YouTube, to increase their visibility and improve their sales results.

Read the entire article.

Posted in Home Builder Connect

Housing Starts Gain 3.5 Percent in May

Posted on May 27, 2011 by John

Nationwide housing starts rose 3.5 percent to a seasonally adjusted annual pace of 560,000 units in May, according to newly released figures from the U.S. Commerce Department. The gain partially offsets a larger decline that was registered in April.

“While the upward movement registered in today’s report is somewhat good news, housing production continues to bounce along the bottom near historic lows, and is only running at a level necessary to replace dilapidated or destroyed units,” said Bob Nielsen, chairman of the National Association of Home Builders (NAHB) and a home builder from Reno, Nev. He also noted that “Amidst this fragile marketplace, the nation’s policymakers should be aware of a recent poll that confirms the strong value that most American voters continue to place on homeownership and housing choice.”

Read the entire article.

Posted in New Home Sales

New-Home Sales Rise 7.3 Percent in April

Posted on April 27, 2011 by John

Sales of newly built, single-family homes rose 7.3 percent to a seasonally adjusted annual rate of 323,000 units in April, their best pace since December of 2010, according to figures released by the U.S. Commerce Department today. The report also showed that the nationwide inventory of new homes for sale continued to fall to just 175,000 units in April, which is a new record low.

Read the entire article.

Posted in New Home Sales
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